Wednesday, October 27, 2010

Fiat Uno Way Ecology concept


Following the launch of the new Uno, Fiat Brazil presented the Ecology concept at the Sao Paulo Auto Show. The model shows how the company has approached the subject of sustainability. The car uses some of the technologies Fiat has investigated, which - sooner or later - may be seen on the road.

The ecological credentials of the concepts start with a roof that incorporates solar panels. The Uno Way Ecology is powered by the latest 1L ethanol (E100) engine, which incorporates fuel-saving technologies such as stop-start. The car also uses the sub-products of ethanol production on its body and interior.

The bumpers, door panels and dashboard are made from sugar cane fibers that reduce the weight of these parts by eight percent. More importantly, using fibers that are left over after the production of ethanol and inserting these into a bio-cycle design increases their ecological attributes. Valeria Santos, from the color and trim team at Betim's Centro Stile told CDN that the intention was to show the new material in its raw form, with no added color pigments.



More natural fibers were used to fill the seats. The 7kg of oil-based polyurethane normally used in their construction was substituted with sustainable and renewable coconut and latex material. Moreover, in the manufacturing of the seats, Fiat used workers from a non-profit organization that assists the community of a favela (typical Brazilian slums) in Betim, which makes the creative stitching of the seats even more interesting. The seats and carpets were made of textiles based on recycled PET.


The concept gave a positive impression of Fiat, suggesting the company understands sustainability in a country where the subject has not yet come to dominate the industry, or to prominence in the consumers' mind.

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