The VW Brazil design center recently developed a new generation of its most important products, renewing the Gol's supermini family. After the debut of the Gol hatchback and the Voyage sedan, the Saveiro pickup was launched in 2009. Both the design and package were developed in Brazil – but the Brazilian studio always keeps part of its team in Wolfsburg to closely follow VW's brand philosophy and design trends.
According to Luis Veiga, director of design at VW Brazil, the design of the Saveiro was therefore realized "as a VW should be". Veiga told CDN that he and his team prepared a concept based on the Saveiro, but enhanced its city car – or even sports car – character. Veiga pointed out that small pickups are used in many unexpected ways in the Latin American market; "Even swimming pools are improvised in the pickups during carnival times," he said.
The Saveiro, which has a sleeker design language than many of its rivals, is very often tuned as a sports car. Veiga cited that there is a lack of two-seaters in the Brazilian market, and the RockeT concept proposes to fill this gap.
The design studio listened to peoples' desires when they set off to create the sportiest version of the pickup. Skirts, spoilers, Golf GTi steering wheel and R32 seats, LED lights and other accessories added more fun to the car but with relative discretion, preserving the successful – and still very new – lines of the Saveiro.
The new concept appears in a moment VW wants to reaffirm its position in the market. Time will tell if it is successful in doing so.
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