The Dodge Viper has been a success, doing everything Chrysler could have asked and most of its owners would say the same as well. Last spring the hand-built hardcore sports car reached a milestone 25,000 units produced since the first production model rumbled out of Chrysler’s Mack Avenue plant in 1992 Dodge is currently selling 1,200 Vipers per year—at capacity.
The biggest part of that number is the Viper SRT10 ACR, “American club racer” that one ostensibly could drive to the track, race and then drive home again. The two-seat Viper, available in coupe or open-topped roadster format, is powered by a massive 8.4-liter V-10 engine producing 600 horsepower. Not surprisingly, perhaps, the Viper has become an American icon.
But Chrysler wants out.
The problem, Jim Press, vice chairman and president of Chrysler LLC, told Examiner.com, is fitting the manufacture of a limited-production hand-built custom car into a company of mass-production automated manufacturing processes.
The solution is to move production out of the company, and Chrysler has been in discussions with low volume manufacturers who are able to build cars such as the Viper in small numbers and do so profitably.
Will it still be a Dodge? Will it even be a Viper? Maybe. It depends on the agreement reach with the eventual buyer of model. But fans of what Chrysler calls the ultimate American sports car need not worry. Production will continue despite the current economic downturn. The question to ask is who will build the Viper.
Thursday, June 17, 2010
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