Fiat India plans to enter the country's small car market by launching an India-specific car by 2012. The new small car will not bear any resemblance to Fiat Uno. The car will be an entry-level model whose price will be much below Fiat's premium hatchback, Fiat Punto. The new Fiat small car will be experiencing tough competition from Maruti Alto which falls in the same segment.
According to Rajeev Kapoor, MD, Fiat India, “It will be an all-new car, nothing to do with any of our other models and will be priced aggressively. It will compete with the Alto and will have a one-litre engine". “The Uno brand has become rather generic in nature. We are still figuring out a new brand name for the car,” he added.
With the introduction of new car, Fiat hopes to get its product across to a much larger number of consumers and to effectively increase its market share from the current 1.5%.
Let's wait to see if the new Fiat car can withstand the tough competition from other small segment cars already in the market.
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